A great way to build trust for your brand is by becoming a thought leader. Why do you go to events? Is it to listen to senior speakers, meet important people or get the latest information? An event can get your brand associated with all these things.

At BA Events we have worked with many transport brands to run events, these include local authorities, train operators and consultancies.

There is one thing all of these have in common – they want to promote their brand positively and events can do just that.

In this article we will show you why events are great for marketing a brand.

People on average has 6-8 interactions with your brand before taking action

There is research which shows that it takes someone 6-8 interactions with your brand before taking action. At an event attendees will have many interactions with your brand, when registering, in the marketing emails, on the day and following the event.

These interactions will mean that your brand is at the top of the attendee’s mind.

Ability to network and meet people

An event is a great opportunity for you to network and meet new people. One of the best ways to meet senior people is at events. It is a great opportunity to make a good first impression, approach someone and speak to them.

At BA Events we support our clients by obtaining sponsorship for events. The feedback we most commonly get from sponsors is “we are impressed with the exposure of our brand in front of key decision makers”.

The PR generated from an event

An event is a great way to announce something special. If you have your brand associated with a positive announcement this can really benefit your business. The events that have long lasting legacy are the ones with a clear message that creates positive PR.